Marketing Communications Industrial Marketing Management

Question: Discuss about the Marketing Communicationsfor Industrial Marketing Management. Answer: My role in the group was based on researching the brand that we were assigned to it. Adnams Southwold was our company of research. For effective communication of our brand to our listeners, I ensured that I had a logo, website information, and promotional materials (Wang and Montaguti, 2002). Additionally, I had to consider I have in mind several factors that could guarantee that our branding emerged the best in the presentation. I made sure that our branding was of quality. Since I am a marketing student, I did more research and reading before I come up with the company and presentation branding. My research included the best factors that could help me have a good branding. A sample of well-done previous branding exercises also helped me to have the best outcome. I used books, articles and scholar journals that offered me with more knowledge based on branding. I also used the research that on lecturer had given us on branding; what is it and best to go about a branding task. It is through this research process that I realized the importance of how to present our branding presentation to fit the requirements of the assignments and that of our viewers. I also recalled the statement of our lecturer telling us the importance of research for the need of better and quality result in every assignment we could do throughout the semester. With the research, I expanded my knowledge and discoveries based on new ideas of branding. I also came through the research surveys on branding and realized the gaps that exist about branding. I noted the deficiencies and implemented them while I was branding the assignment. When I was doing the emotional selling proposition, I had to consider what exactly could improve the selling of the products and services that will bring up a better marketing strategy. I had to understand that the sales potential of the company was based on their interests and what they desire; rather it is connected to the brain setup and what the customers hear concerning the products (Phelps, 2011). I was then able to come up with the best marketing communications that are viable for the company and could improve the quantity of goods and services for selling. I realized that Adnams Southwold did not have best strategies of emotional selling proposition. Therefore, I ensured that the emotional selling proposition was able to promote the process of selling and customers buying from their heart. The community has a greater probability of influencing and affecting the rates of sales in every company. However, Adnams Southwold was not exceptional in this their selling capacity depended on and experienced several barriers that could not allow them to realize the best emotional selling proposition. Furthermore, the number of their female customers out ways their male clients. To have the best results I had to think beyond the reasonable proposition, which could rather affect the results of my emotional selling proposition results. Through the process of working on emotional selling proposition, I realized that limbic system; a part of the brain could govern the emotional part of the customers hence affecting their purchasing value. Finally, I found out that most of the companies pay more attention to dealing with emotional selling proposition to enable them to get the best approaches and procedures of marketing their products to the customers (The strategic role of marketing: Un derstanding why marketing should be central to your business strategy, 1996). For me to design a suitable print of the television advisement for the brand that we were dealing with, I had to consider some factors that lead to better print and advertisement. I had to take and keep my message in mind about my overall results. Having a clear mind of the messages, I had enabled me to have an imperative mind when I was making the print advertisement designs. It allowed me to come up with effective types of print and advert designs. Additionally, I considered using a more updated logo that was appealing to the viewers of the presentation. My choice for the logo enables me to reach the suitable and relevant audience. I consulted the use of the logo in my presentation from various professional in graphic designs to improve print productions. A proper logo use is directly proportional to the choice of colors (Taghian, 2010). Therefore, I had to take my time to select the right color scheme to improve the level of awareness towards the company. Furthermore, I also had to consider my choice for the size of the print advertising designs. To achieve this, I also consulted with the graphic design professionals who guided me on who to carry out the activity. My choice of typography for the logo was based on the viewers and the target audiences (Jain and Punj, 2009). It was essential to choose the best topography that could well fit the desires of the viewers. I decided to use graphics as compared to photos in my advertising design. The design enabled me to achieve the fun and entertainment sector of the presentation. With the utilization of the best measures, I ended up with a print and TV advert that was entertaining to our viewers (Buttle, 2012). Presenting the Emotional Selling Proposition of the brand was my last activity. During my presentation, I had to apply several communication skills to ensure that the viewers were able to understand the intentions of the presentation. I understood that my ability to communicate effectively would offer meme the best process of conveying and receiving messages (Jain and Punj, 2013). I ensured that during my presentation I maintained eye contact with my viewers. Eye contacted granted me the level of confidence that I desired to deliver the information. However, I had to practice before ensuring that in incorporates several communication skills in my presentation. Prior practice enabled me to have much knowledge concerning Emotional Selling Proposition. Moreover, I decided to use the non-verbal communication skills to illustrate the information such as gestures as well as body language. There are the best means of communication to ensure proper delivery of the information involved (Dobni , Dobni, and Luffman, 2001). I also made sure that was audible so that my viewers could not have difficulties in listening to what I had to present. In so doing, I was clear to all the people I was presenting to including my lecture. My presentation earned my group lots of marks. However, we also took our private time to submit the whole document with my team members to ensure that every individual understood the information in the presentation. We were, therefore, able to answer all the questions that arose from our briefing. Training ad practice improves the rate of our success in dealing with the presentation assignment. References Phelps, E. (2011). Marketing planning strategy. Industrial Marketing Management, 10(4), pp.307-309. The strategic role of marketing: Understanding why marketing should be central to your business strategy. (1996). Long Range Planning, 29(3), p.432. Taghian, M. (2010). Marketing planning: Operationalizing the market orientation strategy. Journal of Marketing Management, 26(9-10), pp.825-841. Buttle, F. (2012). The marketing strategy worksheetA practical planning tool. Long Range Planning, 18(4), pp.80-88. Dobni, B., Dobni, D. and Luffman, G. (2001). Behavioral approaches to marketing strategy implementation. Marketing Intelligence Planning, 19(6), pp.400-408. Jain, S. and Punj, G. (2013). Developing Marketing Strategy: A Framework. Marketing Intelligence Planning, 5(1), pp.34-39. Jain, S. and Punj, G. (2009). Developing Marketing Strategy: A Framework. Marketing Intelligence Planning, 5(1), pp.34-39. Wang, Q. and Montaguti, E. (2002). The RD?marketing interface and new product entry strategy. Marketing Intelligence Planning, 20(2), pp.82-85.